For 7 glorious days, France Tourism Canada sent six bloggers to travel through different regions of France and to capture the natural beauty of these regions. The six regions traveled to were Provence, Occitania, Bordeaux and its surroundings, Auvergne & Lyon and its surroundings, Champagne – Burgundy and the Loire Valley. The bloggers shared their experiences and adventures on social media using the hashtag #FranceNature.
netomat powered the ‘Social media boards’ that aggregated all of the posts from the different bloggers across Twitter, Instagram and Facebook and displayed them on the tourism campaign website: http://ca.france.fr/en/francenature
Included in the campaign was a contest whereby contestants could enter to win 2 free tickets to France courtesy of France Tourism Canada, Rail Europe and Air France!